At one point, before WWII, there were 57 assorted names on the same Harmony instrument.
Wholesalers and private labels would use these guitars as a part of their line.
This was after I borrowed it to travel across country.
At this time they were America's only large-scale violin manufacture.
After giving up violin making for 19 years they began again in 1938 to fill the need of the student violinists.
By 1915 they were the largest manufacturer of ukuleles in America.
They not only made ukuleles and banjos but they had a whole line of these folk instruments.
After all, Sears owned this Chicago guitar company.